KUSOM Policy Lab Highlights Nepal’s Potential as a Global Wellness Tourism Destination

Kathmandu – Nepal has the potential to emerge as a leading global wellness tourism destination if it prioritizes quality, sustainability, and the preservation of its spiritual heritage, experts said during a policy dialogue organized by the Kathmandu University School of Management (KUSOM) as part of the KUSOM Annual Festival 2026.

Held under the KUSOM Policy Lab, the discussion brought together spiritual leaders, environmental experts, hospitality entrepreneurs, researchers, and policymakers to explore Nepal’s opportunities in the rapidly growing global wellness economy.

Addressing the event, speakers stressed that Nepal’s greatest strengths lie in its pristine natural environment, rich spiritual traditions, and cultural authenticity. They cautioned that these assets should be promoted without turning spirituality into a commercial commodity.

National Planning Commission officials, researchers, and industry representatives emphasized the need for better air and road connectivity, stronger environmental protection, improved research and data collection, skill development, and policy reforms to position Nepal as a competitive wellness tourism destination.

Panelists also highlighted the importance of climate resilience, sustainable tourism practices, and government-private sector collaboration. They noted that while Nepal enjoys unique advantages that cannot be replicated elsewhere, long-term success will depend on preserving those strengths while improving infrastructure and service quality.

The dialogue concluded with a call for a balanced approach that promotes high-value wellness tourism, creates employment opportunities, and safeguards Nepal’s natural and spiritual heritage for future generations.